ET Studios Launchpad Interview: Neetan Chopra, CDIO, IndiGo Airlines
Neetan Chopra, Chief Digital and Information Officer at IndiGo, recently sat down for an in-depth interview with The Economic Times, to talk about his new book Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age.
Accelerated Digital Transformation is a collection of Chopra’s tried-and-tested strategies that allow legacy organizations to gain a competitive advantage in the digital age.
Watch out for the full interview with Economic Times on Youtube.
In today’s rapidly changing digital landscape, established businesses face the pressing need to adapt and thrive amid constant disruption. The incumbents that were in positions of complete dominance yesterday, are today threatened, vulnerable and perplexed. Digital disruption has posed an existential challenge for large established organizations. Navigating the path to success in the constantly changing digital age is challenging and overwhelming at the least.
Chopra’s book, in this situation, comes as a knight in shining armour. Based on his personal experience of leading established businesses through commendable digital transformation, the book helps leaders, managers and businessmen revise and recreate their strategies to match the fast-paced digital world.
Accelerated Digital Transformation can be viewed as a comprehensive guide that introduces institutions to example road maps for achieving digital transformation excellence. Chopra introduces and explains a practical approach that, with a bit of fine-tuning to suit different business needs, can help a multitude of businesses achieve success in the digital space.
Neetan Chopra introduces the Honeycomb Framework, a tried-and-true method for assisting businesses in their digital transformation journey. The framework talks about everything from strategy, culture and customer experience to data analytics, technology and innovation. His simple storytelling takes the mystery out of creating digital transformation for companies and makes an otherwise challenging task simple and easy to achieve. Adopting the holistic approach introduced by Chopra, organizations can effectively address key areas and accelerate their digital transformation.
Established businesses that are just beginning their digital transformation journey will find Accelerated Digital Transformation to be a necessary resource.
Neetan Chopra is a leader with thirty years of experience using technology and innovation to deliver business value and transformation. He currently works as Chief Digital and Information Officer at IndiGo. Recognized by Silicon Valley’s Constellation Research into Business Transformation 150, Chopra passionately advocates ‘being digital’ instead of just ‘doing digital’ and helps enterprises stay relevant in the digital era.
Grab your copy of Accelerated Digital Transformation on Viva Books, unleash the power of innovation in 2023 and embark on a remarkable journey towards digital excellence today!
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